Welcome to my Academic Marketing Portfolio!

Conducted strategic analysis of Gigi Hadid's luxury knitwear brand, Guest in Residence. Evaluated the brand's unique positioning at the intersection of accessibility, luxury, and sustainability through established strategic frameworks. Analyzed their inclusive marketing approach and celebrity-driven promotion strategy across the full marketing mix. Developed actionable recommendations, including social media expansion with influencer partnerships, a new recycling initiative, and a secondhand shopping event.

Collaborated on a comprehensive sentiment analysis study of Rare Beauty, examining consumer perceptions and brand engagement across digital platforms. Personally led the data collection process, gathering extensive raw data from Instagram engagement metrics and Sephora customer reviews to establish an analytical foundation. Formulated the research hypothesis examining the correlation between Rare Beauty's public sentiment and a public feud involving the brand's founder. Based on our findings, we developed recommendations for strengthening brand-consumer connections. 

Developed a comprehensive digital marketing strategy for Point Loma Nazarene University's Fermanian School of Business through in-depth market research and competitive analysis. The plan featured detailed audience personas, customized messaging strategies, and a tactical multi-channel approach incorporating social media, content marketing, email campaigns, and SEO optimization. Included are measurable KPIs and recommendations to maximize engagement with prospective students while strengthening the school's brand positioning in the competitive higher education landscape.

Partnered with classmate Emma Minier to develop and deliver a persuasive marketing presentation for Point Loma Nazarene University's Fermanian School of Business. Our presentation synthesized individual research into a cohesive strategy featuring targeted audience segmentation, compelling messaging frameworks, and actionable multi-channel campaign recommendations. This collaborative effort showcased our ability to translate data-driven insights into engaging visual content and persuasive speaking points that effectively communicated our proposed marketing solutions to enhance the business school's brand visibility and student engagement.

Developed and presented a first-place winning marketing strategy for The Monsaraz Hotel in a competitive class challenge with my team. Led critical market research components, including SWOT and competition analyses, to identify underserved segments and strategic opportunities. Conceptualized an innovative partnership between The Monsaraz and Point Loma Nazarene University that became the campaign centerpiece, effectively differentiating the property while creating mutual value. The comprehensive presentation included targeted audience personas, multi-channel promotional tactics, implementation timelines, and ROI projections that impressed judges with its strategic depth and practical applicability.